WHOA!WHOA! Direct Access to Ontario’s Horse Community
2011 WHOA! Ad Rate Card
WHOA! is the official OEF newsletter that is the trusted source for Ontario horse industry news, horse health information, competition dates, trail updates, breed and association news, eco-friendly solutions and Equine Guelph's newsletter.
FREQUENCY
published quarterly (winter, spring, summer, fall)
CIRCULATION (per issue)
-
More than 13,000 copies mailed to member households
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More than 1,500 copies emailed member email addresses
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More than 2,000 copies distributed at select retailers
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More than 2,000 copies distributed at various events and competitions
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Posted on the OEF website for 1 year
READERSHIP
Anyone who is involved with horses in Ontario – horse owners, coaches, lesson students, competitors, trail riders, breeders, professionals, amateurs, property owners, businesses, stables, etc.
All OEF Council members are eligible to purchase advertising in WHOA! The OEF is proud to offer members affordable rates and all money generated is fed directly back into printing and production costs.
2011 AD RATES (+ HST)
|
1X Rate |
4X Rate | |
| Full Page |
$1,440.00 |
$1,150.00 |
| 1/2 Page |
$1,090.00 |
$860.00 |
| 1/3 Page |
$860.00 |
$690.00 |
| 1/4 Page |
$630.00 |
$520.00 |
| Business Card |
$400.00 |
$290.00 |
PUBLICATION DEADLINES
Summer 2011 - deadline June 3, 2011
Fall 2011 - deadline September 2, 2011 (Royal Issue)
Winter 2012 - deadline December 2, 2011
Spring 2012 - deadline February 10, 2012
PUBLICATION DIMENSIONS
| Full Page | 8.375" wide x 10.875" tall |
| 1/2 Page Horizontal | 7.625" wide x 4.9375" tall |
| 1/3 Page Vertical | 2.437" wide x 10" tall |
| 1/3 Page Square | 4.9375" wide x 4.9375" tall |
| 1/4 Page | 3.6875" wide x 4.9375" tall |
| Business Card | 3.6875" wide x 2.446" tall |
MECHANICAL REQUIREMENTS
File to be provided on disk or emailed at 300 dpi: pdf, jpeg, eps to marketing @horse.on.ca
Trim size: 8.375" x 10.875"
Full Bleed Ads: 0.125" bleed to trim size
Stock: 70 lb glossy
Advertise your business in WHOA!
2011 WHOA! Ad Rate Card
If you have any questions, please contact Melissa Monardo at marketing@horse.on.ca or 1-877-441-7112.